yogiyo

YOGIYO

Tastey Injection of Colour for Yogiyo

"Yogiyo!" You will hear this word shouted in restaurants all over South Korea by staff and customers alike. It basically a polite way of letting staff know you wish too order or them asking are you ready to order. This project was all about creating an Identity that referenced South Korea's traditional block printing & calligraphy as well as the rich exciting flavours of Yogiyo's product range.

FOCUS
Branding & Identity
Illustration
Packaging
Digital & Print Marketing
APPLICATIONS USED
Yogiyo brand identity board showing logotype in black circle with Korean text, primary and secondary typefaces, color palettes, brush strokes, favicon, illustration style of a Korean street scene, and product packaging for sesame chicken flavour noodles.
Green circular lid with a black brushstroke design in the center and white text reading 'YOGI YO' with red Korean characters above.
Three Yogi Yo instant noodle cups in pink, green, and orange featuring Beef & Mushroom, Kimichi, and Sesame Chicken flavors.

"Proppa's Design Lead Leon's deep technical knowledge of design coupled with his artistic talent have proved a great combination. He has created a unique visual identity for both our business and our products that stands out amongst everything else in our market"

Bright green packaging for Yogi Yo Kimichi Flavour Noodles featuring Korean street food illustrations, nutritional info, ingredients, and preparation steps.
Illustration of a man on a bicycle and a woman on a skateboard drinking beverages in a stylized village with traditional Asian architecture, mountains, white clouds, a red sun, and a flying crane on a green background.
Hand holding a green cup of steaming Yogi Yo kimchi flavour noodles with chopsticks, blurred group of people in the background.
Three colorful packets of Yogi Yo Korean stir-fry sauces: blue Korean Sesame Soy, green Korean Chilli, and red Korean Chilli Sauce, each 100g and vegan.
Glazed chicken wings garnished with parsley on a wooden board with sauce, next to a packet of Yogi Yo Korean Sesame Soy sauce.
Two blue boxes of Yogi Yo Rich & Tangy Korean Sesame Soy sauce sachets, one closed and one open showing multiple sachets inside.
Black pan with shrimp stir-fry noodles, red bell peppers, snap peas, and green peas beside chopsticks and a packet of Yogi Yo hot and fiery Korean chili sauce.
Three colorful packets of Yogi Yo Korean stir-fry sauces: blue Sesame Soy, green Sweet & Tasty Chilli, and red Hot & Firey Chilli Sauce, each serving 2 and labeled vegan.

More Cases

Illustration of a man and woman sitting back-to-back at desks, each using a computer, with the Dustin logo above them.
DUSTIN

Select Work

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Black shopping bag with blue handles featuring a colorful dripping rainbow design and an Absolut vodka bottle silhouette in the center.

Club Rainbow Swag

Bringing some sawg too Absolut Vodka's Club Rainbow activation as part of California's Cochella Festival. I was tasked with the design of digital & print Marketing assets as well as March in the form of stickers, snap back cap, hoody and swag bag too.

White T-shirt with a cartoon green robot character holding a red paintbrush and pointing with its finger.

Board Graphic's & Tee's

This was fun seeing as skateboarding was such a major part of my life growing up and still is today. Creating board graphics and clothing prints for Swedens biggest skateboard brand was a large slice of stoke! =)

Smartphone displaying Banzai Media website with a hockey player and text reading Ice Cold edits with the SHL.
BANZAI MEDIA

Identity & Website

Brand Identity & website design for Banzai Media who focus on live coverage and documentation of sport. High tempo, high octane from start to finish. Delivering a vibrant colour palette and and an identity that communicates movement and energy was my objective from the get go!

Smartphone showing an app screen with a purple and blue gradient background, a keyhole graphic, and text 'Get Started with Unsupervised Today' with two buttons labeled 'Get Started' and 'Try Product Tour'.

Web Design

Unsupervised is the world’s largest supplier of AI solutions, automating analytics so enterprise companies can analyze their data to discover actionable opportunities. Unsupervised needed a new, cohesive brand that better represented who they wanted to be, how they wanted to look, and what their product does.

Green cup of Yogi Yo Kimchi Flavour Noodles with mild, low fat, and vegan labels.
YOGIYO KOREAN KITCHEN

Tastey Colour Injection

This project was all about creating an Identity that referenced South Korea's traditional block printing & calligraphy as well as the rich exciting flavours of Yogiyo's product range.

Blue shield emblem with a silver outline featuring a red crowned griffin head in the center.

Select Work

Here are some select piece of work produced for Scania. Logo gripen refresh, website Icons and branding of Södertälje's, Swedens Ice Hockey Arena Skaniarinken.

All Cases