yogiyo

YOGIYO

Tastey Injection of Colour for Yogiyo

"Yogiyo!" You will hear this word shouted in restaurants all over South Korea by staff and customers alike. It basically a polite way of letting staff know you wish too order or them asking are you ready to order. This project was all about creating an Identity that referenced South Korea's traditional block printing & calligraphy as well as the rich exciting flavours of Yogiyo's product range.

FOCUS

Branding & Identity

Illustration

Packaging

Digital & Print Marketing

APPLICATIONS USED

Green circular lid with a black brushstroke design in the center and white text reading 'YOGI YO' with red Korean characters above.

Three Yogi Yo instant noodle cups in pink, green, and orange featuring Beef & Mushroom, Kimichi, and Sesame Chicken flavors.

"Proppa's Design Lead Leon's deep technical knowledge of design coupled with his artistic talent have proved a great combination. He has created a unique visual identity for both our business and our products that stands out amongst everything else in our market"

Bright green packaging for Yogi Yo Kimichi Flavour Noodles featuring Korean street food illustrations, nutritional info, ingredients, and preparation steps.

Illustration of a man on a bicycle and a woman on a skateboard drinking beverages in a stylized village with traditional Asian architecture, mountains, white clouds, a red sun, and a flying crane on a green background.

Hand holding a green cup of steaming Yogi Yo kimchi flavour noodles with chopsticks, blurred group of people in the background.

Three colorful packets of Yogi Yo Korean stir-fry sauces: blue Korean Sesame Soy, green Korean Chilli, and red Korean Chilli Sauce, each 100g and vegan.

Glazed chicken wings garnished with parsley on a wooden board with sauce, next to a packet of Yogi Yo Korean Sesame Soy sauce.

Two blue boxes of Yogi Yo Rich & Tangy Korean Sesame Soy sauce sachets, one closed and one open showing multiple sachets inside.

Black pan with shrimp stir-fry noodles, red bell peppers, snap peas, and green peas beside chopsticks and a packet of Yogi Yo hot and fiery Korean chili sauce.

Three colorful packets of Yogi Yo Korean stir-fry sauces: blue Sesame Soy, green Sweet & Tasty Chilli, and red Hot & Firey Chilli Sauce, each serving 2 and labeled vegan.

More Cases

Black party bag with blue handles featuring a colorful dripping paint rainbow and an Absolut vodka bottle silhouette in the center.

ABSOLUT VODKA

BRANDED MERCH

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Large stacked black speakers with multiple white horn speakers on top, flanked by two vertical banners displaying stylized metallic helmets resembling Daft Punk's iconic headgear, in an industrial arched warehouse.

SONY

DAFT PUNK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Modern reception desk with textured vertical gray panels and a wooden countertop in a bright room.

SNOW

RECEPTION DESK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Illustration of a green cityscape with traditional Korean buildings, a person riding a bicycle, another skateboarding, a flying crane, and a red sun behind white clouds.

YOGIYO

IDENTITY & APPLICATIONS

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

NOVI STUDIO

KASSADISK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.