"Yogiyo!" You will hear this word shouted in restaurants all over South Korea by staff and customers alike. It basically a polite way of letting staff know you wish too order or them asking are you ready to order. This project was all about creating an Identity that referenced South Korea's traditional block printing & calligraphy as well as the rich exciting flavours of Yogiyo's product range.



"Proppa's Design Lead Leon's deep technical knowledge of design coupled with his artistic talent have proved a great combination. He has created a unique visual identity for both our business and our products that stands out amongst everything else in our market"







