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SELDER & CO

SELDER & COMPANY

IDENTITY & APPLICATIONS

Brand Identity I created for Swedish linseed oil based paint and oil company Selder & Company. They are now considered the best in test by professionals decorators and anyone who choose to give the garden fence a fresh lick of paint!

FOCUS
Brand Identity
Label Design
Product Renders
APPLICATIONS USED
Brand identity board for Selder & Company featuring a circular logo with a stylized leaf in the center and the text 'Selder & Company Made in Sweden' around it; both standard and inverted logo versions are shown. Two sizes of the leaf favicon are displayed. The palette includes six base colors: dark brown, white, beige, bright green, turquoise, orange, and rust. Typography uses a clean sans-serif font with full alphabet, numbers, and symbols. Sample Swedish product text is included under the typography. Application example shows a paint can labeled 'Linoljefärg Halvblank' with the logo and green accent. The overall background is beige-gray.
Three labels for Selder & Company Linoljefärg Halvblank (semi-gloss linseed oil paint) in sizes 4.5 liters, 0.9 liters, and 0.45 liters. Each label is green and beige with the Selder & Company logo and 'Made in Sweden' text. The labels provide product usage instructions, warnings, composition details, and barcode, emphasizing eco-friendly and moisture-resistant properties along with strong ventilation and suitable surface application guidelines.
Bright green T-shirt laid flat on a gray surface, featuring a black circular logo with a leaf icon in the center and the text 'SEIDER & COMPANY MADE IN SWEDEN' around it, and a white tag attached to the collar.
Can of half-matte linseed oil paint with a teal and beige label, featuring the Selder & Company logo and website www.selder.com, containing 0.45 liters.
Three metal paint cans with colored labels placed on a light marble surface against a white fabric background. The left can has an orange label with text 'LINOLJEFÄRG VIT HALVMATT' and a small flame icon, holding 5 liters. The center can has a green label reading 'LINOLJEFÄRG HALVBLANK' with an A icon, holding 4.5 liters. The right can has a turquoise label with text 'LINOLJEFÄRG HALVMATT' and an A icon, holding 4.5 liters. All labels display a round logo with a leaf and 'SELD & COMPANY MADE IN SWEDEN'.
A rectangular silver metal container with a black screw cap, labeled 'Schellack' and '0.25 liter', featuring a purple and beige design and the logo 'Selder & Company Made in Sweden'.
Three metal paint cans of different sizes with Swedish labels and color-coded tops in green, red, and orange, arranged from largest to smallest on a light background.
Wooden-handled rubber stamp and a stamped imprint reading 'Selder & Company Made in Sweden' with a leaf logo on white paper.

More Cases

Black party bag with blue handles featuring a colorful dripping paint rainbow and an Absolut vodka bottle silhouette in the center.

ABSOLUT VODKA

BRANDED MERCH

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Large stacked black speakers with multiple white horn speakers on top, flanked by two vertical banners displaying stylized metallic helmets resembling Daft Punk's iconic headgear, in an industrial arched warehouse.

SONY

DAFT PUNK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Modern reception desk with textured vertical gray panels and a wooden countertop in a bright room.

SNOW

RECEPTION DESK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Illustration of a green cityscape with traditional Korean buildings, a person riding a bicycle, another skateboarding, a flying crane, and a red sun behind white clouds.

YOGIYO

IDENTITY & APPLICATIONS

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

NOVI STUDIO

KASSADISK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

All Cases
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