sony mobile

SONY X WAY OUT WEST

Sony Xperia Z

This project was a design and build for Sony Mobile who were Way Out West's main sponsor at the time. The product activation was focused on it's latest handset the Xperia Z.

Creating a charging hub where all festival goer's were invited to re-charge their devices and borrow Sony's Xperia Z whilst they waited allowed people to stay connected whilst their phone's charged and take the Xperia Z for as test drive.

We also created giant sized Xperia Z check in stations where festival maps could be downloaded via QR code or following links. These double up as meeting points for festival goer's that lost their pals.

FOCUS

Product Activation

Brand Booth Design

OOH Marketing

Consumer Experience

Design & Build

APPLICATIONS USED

Outdoor billboard showing a Sony Xperia Z smartphone partially submerged in water with text in Swedish promoting a waterproof Xperia Z phone.

Three large vertical Sony digital screens at night in an outdoor setting among trees, displaying festival photos and a message inviting viewers to tag their favorite festival photos with #WOWEEKDAY to have them showcased on these screens.

Outdoor event area with a large white and blue Sony-branded booth featuring oversized green plugs and multiple screens. People are walking, standing, and sitting nearby on a wooden platform and steps, with several tents and flags in the background among trees and a partly cloudy sky.

People walking and standing near booths and tents at an outdoor event on a sunny day with trees in the background.

Outdoor Sony booth with digital screens and green decorations, surrounded by people at a festival in a park.

Outdoor Sony mobile charging station booth at a festival with people standing in line and a group sitting and talking nearby, surrounded by trees under a partly cloudy sky.

Outdoor event in a park with people walking and sitting on grass around large digital displays shaped like smartphones showing event information and maps, with trees in the background and a 'Welcome' sign overhead.

Large outdoor concert at night with a densely packed audience in front of a brightly lit stage surrounded by trees.

Three people standing and talking on a paved path near large black cloth-covered displays with text promoting Sony and a festival hashtag #woweekday, with a leafy tree and colorful festival barrier in the background and a woman with blonde hair and orange backpack walking past on the right.

Outdoor scene featuring a large Sony promotional banner advertising the waterproof Xperia smartphone, set up on a metal frame near an event path with people walking past and trees in the background.

More Cases

Black party bag with blue handles featuring a colorful dripping paint rainbow and an Absolut vodka bottle silhouette in the center.

ABSOLUT VODKA

BRANDED MERCH

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Large stacked black speakers with multiple white horn speakers on top, flanked by two vertical banners displaying stylized metallic helmets resembling Daft Punk's iconic headgear, in an industrial arched warehouse.

SONY

DAFT PUNK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Modern reception desk with textured vertical gray panels and a wooden countertop in a bright room.

SNOW

RECEPTION DESK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

Illustration of a green cityscape with traditional Korean buildings, a person riding a bicycle, another skateboarding, a flying crane, and a red sun behind white clouds.

YOGIYO

IDENTITY & APPLICATIONS

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.

NOVI STUDIO

KASSADISK

I had the pleasure of being asked to produce the artwork for Actor/Artist Dada Bozela's (best known for his role in Snabba Cash as Ravy) spoken work pieces for their release on Spotify's music streaming platform. The Art was produced digitally with some combining my illustration with photo photo's and other's being layers of treated images.